Social Media Design · Print & Merch · Marketing Direction

Student Entertainment Events

Role

Design Director

Marketing Director & Promotion Lead

Client

University of Maryland

Scale

TODO: Scale metric

TODO: Timeframe

Year

2022 – Present

What does it take to keep an org's whole visual identity running for four years straight?

Overview

About

Student Entertainment Events is the University of Maryland's biggest student-run entertainment org, running concerts, comedy shows, and campus events year-round. I started as Design Director in my freshman year (2022), developing social posts, posters, merch, and any other physical or digital assets.

A year later I transitioned to Marketing Director and Promotion Team Lead, where instead of making graphics, I was directing their implementation and execution.

The job didn't stop at the screen.

Beyond Design

My roles extended further than just promo, as all SEE Directors were the ones to staff, construct, and secure all of our events throughout the year. Most show days started with early load-in and ended with late load-out, and I was on-site for both.

40+

Events worked
on-site, various sizes

Stage production

I helped build our stages from truck to platform, and helped break them back down after the last encore. Knowing what a stage actually looks like assembled changed how I designed the graphics that went on and around it.

Talent hospitality

I've run hospitality for our headliners: greenrooms, riders, holding the space so nothing on the talent side ever became the audience's problem. Different skill than typesetting a poster. Still design, just applied to people instead of a screen.

One show got a full brand of its own.

Art Attack XL

Art Attack is SEE's biggest event of the year, drawing a mutli-thousand person crowd and multi-months worth of planning. I was chosen to design the 40th Art Attack's full campaign, below.

Art Attack XL View case study →

The rest of the campaigns that got their own moment.

Other Campaigns

Emergency Intercom