Social Media Design · Print & Merch · Marketing Direction

Directing Design and Marketing for 40+ Campus Events Reaching 30,000+ Attendees a Year

Role

Design Director

Marketing Director & Promotion Lead

Client

Student Entertainment Events

University of Maryland

Scale

40+ Events

30,000+ Attendees/yr

Year

2022 – 2026

What does it take to keep an org's whole visual identity running for four years straight?

Overview

About

Student Entertainment Events is the University of Maryland's biggest student-run entertainment org, running concerts, comedy shows, and campus events year-round. I started as Design Director in my freshman year (2022), developing social posts, posters, merch, and any other physical or digital assets.

A year later I transitioned to Marketing Director and Promotion Team Lead, where instead of making graphics, I was directing their implementation and execution. As the org's primary agent liaison, I also booked and managed talent including Colin Jost, John Mulaney, Dylan Sprouse, and Quenlin Blackwell.

+67%

Instagram following growth,
6,000 → 10,000 in 2 years on the Promotion team

Lectures I designed for,
all sold out

Biggest

Event of the year, campaign
identity I designed (AAXL)

Follower growth tracked via Instagram Insights; lecture figures from internal event records.

The job didn't stop at the screen.

Beyond Design

My roles extended further than just promo, as all SEE Directors were the ones to staff, construct, and secure all of our events throughout the year. Most show days started with early load-in and ended with late load-out, and I was on-site for both and everything in-between.

40+

Events worked
on-site, various sizes

Stage production

I helped build our stages from truck to platform, and helped break them back down afterward. I also assisted with sound management and cord management, and mounted barricades.

Talent hospitality

I've run hospitality for our headliners: greenrooms, riders, transportation; everything to ensure to comfort of our talent to provide the best show to our audiences.

Crowd control & security

I managed line flow and crowd control at the door and helped coordinate with event security, so a packed room never turned into a bottleneck or a safety issue.

Designing the campaign for SEE's largest event.

Art Attack XL

Art Attack XL View case study →

Other campaigns I designed.

Other Campaigns

Emergency Intercom