I'm Gabrielle
, a nationally-recognized experience designer for leading brands
& emerging ventures. I transform & amplify concepts into immersive realities with the philosophy that design is playclick to play.
, a nationally-recognized experience designer for leading brands & emerging ventures. I transform & amplify concepts into immersive realities with the philosophy that design is playclick to play.
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Brand · Campaign
Art Attack XL Campaign
Re-Architecting a Concert Visual Campaign in 5 Days to Convert 1.3K Ticket Sales
How do you save a concert campaign when a programming pivot leaves you with a 5-day deadline?
1.3K tickets sold
4–6.5x more likes than average
5.4K daily impressions
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Brand · Experiential
The Petal Project
Founding a Six-Week Advocacy Campaign That Grew Its Following ~200% a Year to Reach 2,000+ Young Adults
How do you get people to care about a heavy topic when you have no budget or track record?
~2,000 young adults reached/year
26 board members by Year 2
~200% follower increase/year
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Brand · Fashion
A&F Denim Darlin'
Pitching a 100% Natural-Fiber, Executive-Endorsed Apparel Collection for Abercrombie & Fitch
How do you connect corporate goals with what Gen-Z consumers actually want to buy?
3 trend sources converged & ideated on
100% natural fiber sourcing
Endorsed by A&F execs
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Strategy · Experiential
Teen Artlab Collective
Proposing a Four-Pillar Teen Framework That Now Reaches 3,500+ Teens a Year as the Smithsonian's Permanent Teen Studio
How do you design an interactive framework that gives teenagers a sense of ownership inside a museum built for adults?
16-person cohort
3,500+ teens reached yearly
Live as the Hirshhorn Teen Studio
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Experience Design · Brand
Serotone
Unifying Serotone's Graphics, Site, and Live Activations Into One Identity That Grew In-Venue Purchases 33%
How do you fix an environment where disconnected branding and disorganized room layouts are hurting sales?
33% in-venue purchase growth
61% more transactions per attendee
11.8K accounts reached, off ~300 followers
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UX · Product Design
Satellite Telemetry Dashboard
Leading Visual Design on 2 Satellite Telemetry Dashboards and 2 Slide Decks That Amazon's Engineering Team Adopted
How do you help aerospace analysts catch critical satellite errors before they cause system-wide problems?
Adopted by Amazon's engineering team
25-slide handoff deck
2 dashboard systems designed
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Social Media Design · Marketing Direction
Student Entertainment Events
Directing Design and Marketing for 40+ Campus Events That Grew the Org's Instagram Following 67%
What does it take to keep an org's whole visual identity running for four years straight?
40+ events worked on-site, various sizes
3 lectures I designed for, all sold out
+67% Instagram following growth
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AI Systems · UX
AI Proposal Generator
Designing an AI Prompting Tool Refined Through 2 Iterations to Help Digital Infuzion Draft Winning Government Proposals
How do you get AI to help write proposals without flattening the ones that win?
2 interface iterations, rebuilt around direct proposal-writer feedback
Gov. secure government proposal framework navigated
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Experiential Design · Community Building
Gabrielle Game Night
Engineering 12 Recurring Game Nights Over 2.5 Years to Grow a Dorm Hangout to a 50-Person Event
How do you keep people showing up to an event when busy schedules and unfamiliar faces affect the momentum?
12 game nights over 2.5 years
500% increase, smallest to largest night
Solo concept, systems & execution
My passion for developing interactive experiences started with playing sandbox games like
Minecraft and
The Sims, now I cultivate experiences in the real world.
Design Philosophies
