Gabrielle Hester — Multidisciplinary Designer

design is play.pssst...

I'm Gabrielle, a '26 Immersive Design B.A. based in DC & NYC, with a focus on digital & physical experiential design direction. I am a firm believer in the art of noticing, and that everyday magic can exist anywhere you care to cultivate it. °❀⋆.ೃ࿔*:・

Previous Playgrounds

what else? ↗

More About Me↗ Contact↗

Selected Work

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Brand · Fashion

A&F Denim Darlin'

What does American nostalgia look like when it's dressed up and going out?

selected from ~80 nationwide 10.3M TikTok reach 15% of profits donated

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Brand · Advocacy · Experiential

The Petal Project

How do you design a brand around something people are afraid to say out loud?

700+ young adults reached/year 26 founding members 4 org partnerships

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Brand · Campaign · Event Design

Art Attack XL

What happens when a concert needs a whole creative universe built around it in 5 days?

2,000 tickets sold 10K daily impressions zero assets → full brand in 5 days

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Brand · Retail · Experience

Amazon

How do you make one of the world's biggest brands feel human?

#1 global retailer retail experience redesign brand + space strategy

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Experiential · Systems Design

Hirshhorn Museum

What does it take to make a museum feel like it actually belongs to teenagers?

proposal adopted by museum leadership became the Hirshhorn Teen Studio 4 disciplines integrated

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Confidential · UX · AI Systems

AI Proposal Generator

How do you get AI to help write government proposals without flattening the ones that win?

Digital Infuzion 2 interface iterations 🔒 password-protected case study

and i'm
still playing...

Growing up, most of my free time went to Minecraft, The Sims, and Legos — where the obsession started. Now I do it for a living, based between D.C. and NYC. Outside of work I'm building things nobody asked for: game nights, raves, and museum scavenger hunts people end up loving despite the eye-rolls. I also make Spotify playlists for moods without names, and little apps just to see.