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What does it take to keep an org's whole visual identity running for four years straight?
40+ events worked on-site
3 lectures I designed for, sold out
+67% Instagram following growth
Social Media Design · Print & Merch · Marketing Direction
Student Entertainment Events
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How do you fix an environment where disconnected branding and disorganized room layouts are hurting sales?
33% in-venue purchase growth
61% more transactions per attendee
11.8K accounts reached
Experience Design · Brand
Serotone
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26.5' × 10.5' footprint, drawn to scale
4 deliverables: plan, elevations, materials, budget
NKBA/NEC checked against code
Interior Design · Spatial Planning
Kitchen Design Project
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How do you keep people showing up to an event when busy schedules and unfamiliar faces affect the momentum?
12 game nights over 2.5 years
500% increase, smallest to largest night
Solo concept, systems & execution
Experiential Design · Systems Design
Gabrielle Game Night
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How do you fabricate functional museum furniture with zero previous woodworking experience?
40% of museum visitors are parents/guardians
5-designer team, 8 weeks
26,208 visitors served, FY24 total
Experiential · Furniture Design · Craft
Modular Museum Seating
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How do you design a visual identity for the world's largest hackathon for underrepresented genders?
900 attendees the identity had to serve
42 workshops carrying the branding
29 sponsors backing the event
Brand & Environment · Event Design
Technica Hackathon
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How do you fix an uninviting onboarding experience to get members actively using a physical incubator space?
70% orientation retention, up from ~30%
5,000+ views, up from 1,900
400%+ rise in average likes per post
Campaign · Community Programming
Startup Shell
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What does it take to design for a club that's really a dozen different clients at once?
12+ client teams the identity had to flex across
2.5 yrs designing for the club
Co-Director overseeing every product designer
UX Design · Brand & Marketing · Design Leadership
Hack4Impact
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40K households the flows had to serve
3 tools designed: app, scheduler, dashboard
23-slide showcase deck
UX Design · Hack4Impact
All District Reads
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28-slide showcase deck
KNOT palette pulled from the logo
Fall 2023 delivery
UX Design · Hack4Impact
Y-Knot Inc.
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A crest for fifty years of a department.
Brand · Logo Design
CS 50 Years Logo
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~90% of room capacity sold out
84% of views came from the partner
36x partner reach vs. our best post
Experience Design · Serotone
Club Café
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How do you scale a themed party when your venue is full of traffic problems and zero branding?
$60 total venue-fix budget
33% in-venue purchase growth/attendee
<8% in-venue revenue cash, down from ~24%
Experience Design · Serotone
AfroFusion After Dark
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How do you get people to care about a heavy topic when you have no budget or track record?
~2,000 young adults reached/year
26 board members by Year 2
~200% follower increase/year
Experiential Advocacy Brand
The Petal Project
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How do you connect corporate goals with what Gen-Z consumers actually want to buy?
3 trend sources converged on
100% natural fiber sourcing
Endorsed by A&F execs
Brand · Fashion · Marketing Design
A&F Denim Darlin'
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How do you save a concert campaign when a programming pivot leaves you with a 5-day deadline?
1.3K tickets sold
4–6.5x more likes than average
5.4K daily impressions
Brand · Campaign · Event Design
Art Attack XL
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How do you help aerospace analysts catch critical satellite errors before they cause system-wide problems?
Adopted by Amazon's engineering team
25-slide handoff deck
2 dashboard systems designed
UX · Product Design · Data Visualization
Satellite Anomaly Dashboard
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How do you design an interactive framework that gives teenagers a sense of ownership inside a museum built for adults?
16-person cohort
3,500+ teens reached yearly
Live as Hirshhorn Teen Studio
Experiential · Systems Design · Communications
Teen Artlab Collective
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How do you get AI to help write proposals without flattening the ones that win?
Confidential · UX · AI Systems
AI Proposal Generator
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